CMR (Customer Relationship Management) is approach to managing company’s interaction with current and future customers. This approach involves in synchronizing sales, marketing, customer service and technical support.
Mostly, the process includes engaging customers and makes them as a priority also sending them deals and special offer. In which the process is similar with iBeacon functionality in retails.
iBeacon transmits Bluetooth signal and when a smartphone nearby caught the signal it will automatically receive notification and information about deals, offer, promos, discount, and all about the store.
Enhancing iBeacon main functionality in Customer Relationship Management (CRM) can help a store improves their sales and marketing strategies. Since beacons can pinpoint the location of any of customers running the mobile app, they can work with that app to guide them to the products they want.
Using location information customers can also help identify which products they are browsing, allowing app to call up detailed information such as ratings and reviews. This can be an important weapon against “showrooming:” the practice of checking out products in a retail store before ultimately purchasing them online.
Beacons can also track customers as they move through the retail store, get insights into how the store layout might be improved to make it easier for them to find things and to promote maximum spend.
For example, if a beacon establishes that one of the customers spends some time in the store browsing baking products but doesn’t make a purchase in the next few days, the store could email the customer a discount voucher or special offer relating to baking products.