Museum can be a place you are taking back to the time when you want to repeat history. It can also be a place where a masterpiece is crowned and becoming eyes’ entertainment. Brooklyn Museum is one of museums that casts every of their visitors with a magic and blow their mind with their collection. Their collection of art is considered as a young and attractive masterpiece. Growing their museum to the next level by deploying iBeacon is another step in increasing their visitors’ satisfaction.
“The new environment combined with ASK will offer our visitor a new relationship to the Museum — an
opportunity to truly experience the Museum and especially its exceptional collections,” the museum’s Shelly
Bernstein said in a statement.
ASK refers to an iOS app that the museum is developing. Visitors will be encouraged to download it as they arrive. Staff will be on the other end of the app to answer questions live. Through the app, visitors can ask questions as they move through the museum. ASK staff will also get context for those questions using technology that senses where the app user is physically asking from.
Taking your phone everywhere has became a habit nowadays. By bringing your phone to the Brooklyn Museum, you will have a different dimension of enjoying art. You still can walk around the museum anyway and instead of bringing guidelines you can only bring your phone. Of course you will have to install the app, but the app is worthy of your journey. Beside that, you can ask question about the art directly to the staff through your phone.
iBeacon has been installed in Brooklyn Museum. Despite the fact that there are roughly twice as many Android users as iOS users in the world, the museum’s data shows that 83 percent of its visitors use Apple devices, according to Bernstein. No worries if you don’t want to clutter your iPhone with a new app or use a different smartphone, though.