Barneys New York, one of the biggest Department store chain, is offering their consumers an elevated shopping experience by embracing in-store technologies at its newly opened Chelsea flagship.
Barneys’ new downtown New York flagship opened its doors Feb. 15 and while increasing Barneys’ footprint within the city by 55,000-square feet, the space also acts as a kind of homecoming for the retailer.
They have ensured in-store technologies are part of its future-facing strategy. Within the flagship, Barneys has incorporated state-of-the-art technology to further elevate the shopping experience. According to the retailer, it is the first luxury department store to launch iBeacon technology within a bricks-and-mortar space. Barneys plans to use iBeacons to share rich multimedia content such as videos, look books and interviews with designers to inform and entertain its consumers while creating a seamless and efficient in-store experience.
The retail has placed iBeacons throughout the Chelsea store to create a personalized experience as well, available for those who opt-in. Using the technology, the retailer can send personalized recommendations sourced from The Window, Barneys’ editorial site, to consumers’ smartphones.
The freedom of not being chained to a cashier station will free up Barneys’ sales associates’ time and make purchase transactions flow more naturally. The mobile concept also allows Barneys’ sales associates to easily share brand and product knowledge and offer more individualized attention to consumers.
“[Barneys’] customer experience in this store runs parallel in importance to the design, product and historic location,” said Daniella Vitale, COO of Barneys New York, in a statement.
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