With just a tap of your phone or Apple Watch, you can pay for everything from pizza to beer to festival merch. An added plus: contactless payments like Apple Pay, Android Pay, and Samsung Pay are way faster than credit card payments (not to mention cash), so you can check out quickly and get back to the music or your beer.
Coachella 2016 is an annual music and arts festival held at the Empire Polo Club in Indio, California, located in the Inland Empire’s Coachella Valley in the Colorado Desert. This event is a home for music lovers where they can enjoy their favorite musician performing.
This year’s event is going to be different because Coachella is bringing contactless payment to let people pay for food from their smartphone. This is not the first time Apple technology is in Coachella, last year Apple technology is used for streaming the show from Apple TV.
Coachella this year will let attendees will be able to use Apple Pay to buy food, drinks and other assorted merchandise, while the festival is also building iBeacon support into its official app.
iBeacon will be used to distribute “Surprise and Delight” rewards to Coachella fans who link their American Express cards with the official Coachella app. Depending on where they are on festival grounds, winners can then be selected for a handful of prizes, which will be announced closer to the festival.
Coachella is the first festival to integrate an open-loop payments network which is not only faster than closed-loop networks, but supports a wide variety of payment options well suited to touchless mobile solutions like Apple Pay.
Coachella is further obviating the need for physical wallets by building iBeacon support into its official iOS app. The festival first adopted Apple’s proximity-aware iBeacon technology in 2014 to send out location-based push notifications and other information to iPhone users.