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Apple Plans To Use Apple’s iBeacon Technology in Apple Pay Loyalty Program

Before the end of 2014, Apple appears with rumors about its loyalty program which actually would introduce this next year but accelerate the launch soon for Christmas.

The loyalty system is expected to use Apple’s iBeacon technology, which can deliver targeted location-based content to iPhone users through a combination of Bluetooth and Wi-Fi. Using iBeacon will allow Apple to provide more data to users than a near-field communication connection, which is used to initiate Apple Pay at supporting kiosks.

Apple’s loyalty program would reportedly be fastened to the Apple Pay system, making exclusive offers or discounts to users in exchange for using their iPhone to make a payment.

In one example, a user at a store might receive an push notification via the store’s app, initiated over iBeacon, informing them that an item is available for buy one, get one free. The shopper could then go to checkout with the items and earn the reward by using Apple Pay.

Apple Pay was unveiled in September, but officially launched on Monday with the release of iOS 8.1. Its retail tap-to-pay functionality is exclusive to the iPhone 6 and iPhone 6 Plus, but will expand to the Apple Watch when it debuts early next year.

About Devina

Devina is working as Content Marketing at Eyro Digital Teknologi, Ltd. Contact her via Twitter (@Dee_Viina) and LinkedIn (Devina Nur Esthining Krida)

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