Dealing with mobile advertising, retailers will never take off the part of technology. Digital era has driven technology into every single detail of life. Mobile apps is one of solution in digital marketing to enhance customers experience. Mobile apps is developed in marketing business with various features and advantages. Here are 7 best mobile apps for mobile advertising:
1. Discount Me
‘Discount Me’ Coupon app basically helps shoppers find 10,000s of coupons and offers from various online stores across India. The app provides a curated list of coupons for anyone who is looking to make a purchase online. The app has discount codes from over 120 online stores like Flipkart, Myntra, Jabong, Makemytrip and many more and featuring 40 categories which include travel, lifestyle, clothing, electronics. It has a separate category for discount coupons offered by various banks like ICICI, Citi Bank, SBI, etc.
Conceived as destination for fashion addicts, Roposo.com, now presents fashion choices from across 150 webstores with categories ranging from apparel, to footwear, to accessories and lingerie. All of these products are curated and recommended to each user as per their individual taste. Co-Founder Mayank Bhangadia says, “At roposo, we have created a giant online playroom with millions of fashion products, and are creating a hang-out for fashion addicts around it. We want roposo to be better than Google and Facebook for fashion searches. We are sure serious fashion seekers will make Roposo their default fashion search engine!”
Synapse developed a product where users’ would get access to offers on their lock-screens for 60 seconds and could save offers they liked and wished to cash in on. They will also be adding more intelligence such as push notifications based on location, time of the day. They also have the capability to send notifications through Spotify, Netflix and other streaming services and play a song,when they detect that the user has plugged in their earphones and is not on a call.
Desidime works on a model where people contributes to the content. It is a community driven website where users post deals and coupons that they have found around the internet, and can interact with one another. The site registers up to 60,000 visitors a day and easily reaches 1500-2000 transactions a day. Till date, they have had more than 1.2 million posts submitted by their users. The space for this sort of an idea is still growing, with about 40-45 startups vying for a piece of the market. Desidime.com has deals listed on its platform from leading shopping portals like Flipkart, Snapdeal, Jabong, Amazon, etc. As a result it has contributed at least 10%-15% in revenue for such online merchants.
The Bluebook is a lifestyle guide and voucher book that gives exclusive discounts on all categories related to food, wellness, health, entertainment and leisure at more than 500 outlets in Bangalore. The startup claims the following offerings as part of The Bluebook (Bangalore edition):
- 225+ exclusive savings vouchers from 100 best brands in the city
- Vouchers accepted at 500+ Outlets
- Average savings per customer – Rs 5500
- Validity of vouchers – 1 year, until December 2015
Niffler app is a one-stop destination to find deals from offline merchants across categories including food and drinks, spas and salons, apparel and home décor. It has 3,000+ active offers listed across 15,000+ stores. The team has also partnered with big brands like McDonald’s, Ammi’s Biryani, Birdys, Cafe Moshes and Four Fountains De-Stress Spa to provide exclusive offers for Niffler users. At present, there are 300 outlets in Mumbai that offer Niffler-exclusive discounts and the number is rising exponentially.
Wooplr helps people discover new products from stores around them through genuine recommendations from friends and other social influencers through an app. Wooplr helps businesses with a credible online presence and provides them a platform to reach out to new customers through word of mouth marketing. Importantly, it helps users with personalized feed of curated fashion products. At present, it has a strong community of shoppers out of which 80% are women, who share fashion inspirations and the latest trends on the go.