The Duane Reades’ customer now can enjoy a new shopping experienced released by Walgreens in 10 branches across Manhattan, New York. According to Duane Reade, customers will be able to receive notifications on their lock screen as they walk in a store in which iBeacons has been installed. Customers might also get discount offers based on what they have previously purchases, or have product reviews pushed to their smartphone as they evaluate items in the store.

“The Duane Reade app plays an integral role in our omni-channel customer engagement strategy,” Walgreens communications executive Calvin Peters said in a release. “Mobile interaction is at the core of our social media success as mobile and social are intrinsically linked; the addition of these new 2.0 features, as well as the integration of iBeacon technology, will continue to increase our digital customer experience strategy, as we strive to push forward our New York ‘Living Made Easy’ mantra.”

iBeacon provide microlocation data to iOS devices based on Bluetooth Low Energy signals, has seen quick adoption among businesses since its unveiling last summer. Some company which already trial this technology such as MLB, Virgin Atlantic Airlines, easyJet, Macys and many more.

Customers can test the new features at Duane Reade locations including 51 West 51st Street, 22 West 48th Street, 661 8th Avenue, 4 Columbus Circle, 771 8th Avenue, 1350 Broadway, 1627 Broadway, 100 West 57th Street, 1370 Avenue of the Americas, and 1150 Avenue of the Americas.

The iBeacon functions have been added to an app update designed to bring Duane Reade‘s iOS offering up to pair with apps offered for parent company Walgreens‘s stores. Other new features include access to their in-store rewards account, historical coupon data, and maps of the store locations including shelf position for personal items.


Devina is working as Content Marketing at Eyro Digital Teknologi, Ltd. Contact her via Twitter (@Dee_Viina) and LinkedIn (Devina Nur Esthining Krida)


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