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6 Ways of How iBeacon is Changing Retail

We’ve heard stories of retailers that succeed to increase their sales with iBeacon technology. These stories came up since 2014 and keeps growing up until now. There are more and more retailers that’s choosing iBeacon as a boost device to their sales.

If you one of retailers, you might want to see what iBeacon can do to boost the sales. Here are 6 ways of how iBeacon is changing retail:

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1. Greet Customers

When entering a store, your customer will be greeted with a notification in their smartphone. Pop up notification will be automatically received in customers’ smartphone once they entered the store. Store manager only need to set up the notification in backend and let the beacon do the rest.

2. Product Showcase and Details

New experience of showing your product to your customer. Instead of displaying your product in a store, show how your product demo in a video. Beacon can deliver the video to your customer’s smartphone and let them see your product in a real model through a video.

3. Discount and Promo

This is actually a basic feature of iBeacon. Most iBeacon vendors provide this feature for retailers. Store managers can send update promo and discount to their customer. People that’s around the store can receive this notification and visit the store to find out the promos.

4. Indoor Mapping

Huge store can be confusing. 40% customers cancel to purchase something because they cannot find it or they don’t know how to find it. Indoor mapping will give customers a view of the store location. It will be easier for them to search what they’re looking for and lead with a good direction.

5. Customer Engagement

Customers decide whether they want to be back to your stores or not. If they enjoy shopping at your store, they will be coming back. So make sure you keep your customers engaged with beacon.

6. Don’t Let Your Customer Waiting

Everyone hates lining up. You can prioritize your special customer with beacon. Instead of  make them lining up, let them finish their purchase through their smartphone. It is easier and safer. Some beacon vendor has made this as one of their goals.

iBeacon can be changing retail just like what they did in Macy, Woolworths, and even American Eagle. The implementation is even better when Hamad International Airport uses beacon to lead their passenger to the right gate.

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Cubeacon provides iBeacon solution for everyone. We also provide backend that help retailers build their own campaign in their store. Completed with SDK Android and iOS to help you build an amazing apps with Cubeacon. Trial your free backend here!

About Girly Saputri

Girly is a Content Marketing at Eyro Digital Teknologi, Ltd. She is also a copy writer and likes cheeseburger. She writes about iBeacon and its implementation. You can find her on LinkedIn as GirlySaputri.

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