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24% Retail Transaction FAILED! This is How Internet of Things can be a Solution

More than 24% offline retail failed at transaction because they don’t find what they need. It usually happens in a huge mall in Indonesia. It is because customers don’t find the stuff that they need and they didn’t ask the clerk. In a supermall area, customers want to check all the stuff they’re going to buy by themselves. But what actually happen is that they don’t find the stuff they need and then they leave without doing transaction.

Connected with habit, someone is checking their smartphone more frequently which cause someone becomes an introvert and making a customer won’t ask the Clerk. Beside, there are also many reasons on why customers won’t ask a clerk. But digital era makes us closer to our gadget than our personal.

With Internet of Things, where all of devices connected to the internet, almost all of human activity cab be done easily using smart devices that will be connected with Internet.

This concept and phenomena is also supported by Cubeacon. Cubeacon is one of IoT devices. Using Bluetooth protocol that can be connected with Internet or smartphone, you can solve the problem that I mentioned above, and it only needs an apps in smartphone. User can also use indoor mapping or microlocation using Cubeacon.


This device doesn’t need Bluetooth pairing in a smartphone. Technically, you can build a GPS for indoor with this device. Through the apps itself, user can find the store or stuff that the’re looking for. It’s more time saving than have to wander around looking for something and end up fail to find it.

Then, how do you build them quick, easy, and then you can only focus on the result? Cubeacon is not only providing the hardware.  We also provide Backend as a Service. We give various features for user and they can choose by their selves what they want to show to their smartphone’s customers. Our Backend is user friendly and easy to manage. At last, you can only focus on delivery solution and your marketing process.

Do it more with www.cubeacon.com then trial your free features on our Backend at developer.cubeacon.com

About Girly Saputri

Girly is a Content Marketing at Eyro Digital Teknologi, Ltd. She is also a copy writer and likes cheeseburger. She writes about iBeacon and its implementation. You can find her on LinkedIn as GirlySaputri.

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